And Hold Onto It
True Talent PR is a boutique public relations firm. With over twenty years of experience in the music and entertainment business, True Talent has successfully placed over fifty songs in film and television, with notable highlights including three placements in the hit HBO television show "Sex and the City" as well as dozens of other popular TV shows on MTV and Fox such as "The OC" as well as TV commercials for major brands like Payless Shoes.
We've placed our clients in major publications ranging from the New York Times, the Hollywood Reporter, Billboard magazine, Music Connection magazine, KCRW, Yahoo as well as numerous music blogs and industry web sites.
Founder & Publicist
Jennifer Yeko brings over twenty years of experience to True Talent PR.
Her background in entertainment and music includes work for Variety Magazine, Maverick Records, EMI Music, Sony Pictures, Paramount Pictures, as well as several music web sites and personal management firms. She has been in the music industry and public relations for twenty-one years and specializes in working with and promoting independent artists and bands as well as pitching, promoting and licensing music for film and television. Additionally, Jennifer taught the class “Music Supervision for Film and Television” at UCLA for two years.
Yeko has been featured in The New York Times, Billboard magazine, The Hollywood Reporter, Music Connection, RowFax and Variety and is a frequent speaker on dozens of numerous industry panels including the Billboard/Hollywood Reporter Film/TV conference. She has also been a mentor at the Hollywood Music In Media conference as well as a speaker to many online and in person music classes (UCLA, Musicians Institute, SyncKeepers, LACM, NARIP, USC) and has served as a judge for many live performance showcases.
Yeko has placed her clients’ material in over 50 film and television projects, including hit television shows such as "Sex and the City," "The Hills," "The OC," "Laguna Beach," “Smash,” "Ghost Whisperer," "Pepper Dennis," "Windfall," "Reunion," "Boston Public," “North Shore,” Comedy Central, "One Tree Hill," “Summerland,” “Dawson’s Creek,” “Party of Five,” “Roswell” and MTV's "The Real World," "Road Rules" and "My Life As Liz". She has also placed songs in national TV commercials for clients like Stride Ride.
Yeko has promoted a wide range of artists and music genres, everything from Top 40 and pop to modern rock and classical. She has produced and managed major events, such as “ShowBiz Expo” for which she secured over 200 speakers, including former Vice President Al Gore who invented the Internet, right?
Jennifer brings her love of music, experience and enthusiasm to her role as a music Publicist at True Talent PR, a company she created to promote talented musicians and bands who might otherwise be overlooked by the major label system.
Jennifer received her Bachelor of Science degree in Marketing from Fairfield University in Connecticut. She is a member of The Recording Academy, the National Association of Recording Industry Professionals (NARIP), and has served on the Board of Directors for three years for the non-profit group Alliance for Women in Media (formerly American Women in Radio & Television.)